5 Fast Resources for Champions to Understand How Data Works in 2019
Every year organizations that help people grow—or Champions as we call them—set organizational goals and strategy toward the common mission to transform more lives. This year, more of these organizations are being told by marketers and industry experts that data answers many of their most pressing questions. At Gloo, we work with Champions every day who see results from their decision to incorporate data insights into their strategy and operations. Many of them start with the same questions about data. They want to know:
What exactly big data is
Where it comes from
How it works
If small businesses can use it
To save you 100s of hours of research, we compiled this brief list of resources to help you confidently know what data is all about, how it works, and where it comes from.
Read this blog if you’ve heard a lot about data, but don’t understand what the fuss is about.
In case you still need convincing, this is the last thing you’ll need to read to believe that data isn’t going away.
In this article, Forbes does a great job teasing out just how much data we generate from the technology we interact with. There’s a staggering 2.5 quintillion bytes of data created every day—that’s more than 8 million MacBook Pros worth of data!
Be sure you also check out their original infographic, Data Never Sleeps 5.0, which details how much data we generate every minute with popular services like Uber, Venmo, and Netflix. It’s fascinating.
Read this guide to get a better understanding of where data comes from and applications for different sources.
Data is compiled from many different sources but one easy way to know where data comes from is to know if it’s first, second, or third-party data.
Lotame’s exhaustive guide breaks down the difference between these sources, explains how marketers use each, and describes how organizations can use it to transform operations and scale.
Champions who collect a lot of data already won’t want to miss the section about how to use first-party data to predict future patterns, gain audience insights, and personalize content and outreach.
Lotame has a fantastic library of other resources, webinars, and events geared toward best practices and industry trends worth knowing.
Read through this list if you’re ready to look at data, but don’t know where to start.
Before you make the leap to purchase a data solutions provider, there are a number of free databases you can access that provide insights on the people you serve.
These resources include free data provided by sites like data.gov and census.gov. The list also includes sources that glean deeper cultural insights like Google Trends and Amazon Public Data Sets, a repository of large datasets relating to biology, chemistry, economics, and physiology—including the Human Genome Project.
One resource we’d like to add to this list is the UCI Machine Learning Repository which hosts 468 data sets as a service to the machine learning community.
But the main reason this list rocks is because its segmented into helpful categories like educational, environmental, and financial data.
4. [Case Study] Tempe, Ariz., Maps and Monitors Opioid Use
Check out this case study if you want to know how cities can work to compile data that drives transformational initiatives and city planning.
In this case study, Tempe uses “GIS maps to gather and display near real-time drug incident data.” Tempe officials hope their commitment to open and transparent data sharing will result in better prepared first-responders and increased public awareness.
Tempe is participating in What Works Cities, an initiative that helps local governments use data to improve the lives of its residents. Cities that collaborate with them work to identify measurable and repeatable success stories. They focus on getting cities across the country to exchange data so even as small organizations they can benefit from the insights data provides.
5. [Infographic] The Four V's of Big Data
Check out this infographic if you want to nerd out on how data scientists think about and evaluate data sets.
Data scientists identify four attributes of big data they call the Four V’s. In short, these attributes are volume, variety, veracity, and velocity.
Volume is the driving force in conversations on big data right now, but the other V’s are of equal, or even greater importance. For example, data velocity—how quickly data is generated—is massively important for banks that monitor real-time data, helping them identify and protect against fraud.
Although these concepts get a bit into the nitty-gritty of data, understanding them will empower your organization to ask the right questions and make precise strategic decisions.
6. [Buyer’s Guide] The Data Buyer’s Guide
Consult this guide if you plan to purchase a data solution for your organization in the near future, and need to know what to look for.
We know this list was supposed to end at five, but we added a bonus. This buyer’s guide will empower anyone who wants to take the leap and purchase data management and analytics software.
The guide is packed with useful information, including:
How data is sourced
How the best solutions are architected
Essential questions to ask when evaluating solutions
If you’re not quite ready to dive into such a detailed resource, you can take a peek at our blog, Must Know Big Data Terms for Champions. You’ll find a glossary of key terms to give you the knowledge you need to be confident as you explore the application of data and analytics for your organization.
The Value of Data is Increasing Rapidly
Data scientists predict that by 2020, the accumulated volume of big data will increase from 4.4 zettabytes to roughly 44 zettabytes or 44 trillion GB. Data will continue to provide more value, and the Champions that make data-driven decisions will see the most transformation in their people and communities.
Ready to learn more? Talk to one of our data specialists to learn how your organization can bring data and analytics to your mission of strengthening your communities and people with personal growth.