Who doesn’t love to receive a video from their pastor? Texting is a great way for a congregation to feel close to their pastors and ministry leaders, and adding video takes it to the next level.
We're excited to introduce Gloo’s new Video Messaging feature. This feature equips church leaders to easily send personalized video messages directly to their congregation’s phones, creating meaningful connections that go beyond written words. With video messaging, you can speak directly to your congregation in a way that feels personal, impactful, and engaging.
How Effective is Video?
Video has quickly become one of the most effective forms of communication, and for good reason. Studies show that 95% of a message is retained when delivered via video, compared to only 10% through text alone. In ministry, where building personal relationships and fostering spiritual growth are key, video messaging takes engagement to the next level.
A personal video message from a pastor or church leader can communicate warmth, authenticity, and emotion in ways that text simply can’t. Whether it’s a welcoming message to a first-time guest or a weekly devotional to keep members spiritually nourished, video allows your voice to resonate more deeply. Imagine being able to invite congregants to church events with the same enthusiasm you’d show in person—directly through their phones.
Ways Your Church Can Use Video
Here’s how you can put Gloo’s Video Messaging feature to work in your ministry:
- Welcoming Newcomers
First impressions matter. With Video Messaging, you can send personalized welcome videos to first-time visitors. A simple, heartfelt “thank you” for attending and an invitation to return can make newcomers feel valued and eager to connect further with your church. A warm message from the pastor or staff can bridge the gap between a first visit and becoming an active member of the church community.
- Weekly or Seasonal Devotionals
Keep your congregation engaged and spiritually enriched throughout the week by sending short, weekly video devotionals. These messages can include reflections on Scripture, prayers, or words of encouragement to uplift your members. It’s a simple yet powerful way to stay connected beyond Sunday services, providing spiritual nourishment and fostering deeper relationships.
- Event Promotion
Get the word out about upcoming worship services, community outreach programs, or holiday events through video invitations. By sending a personalized video invite, you can convey excitement and urgency in a way that text alone can’t. A personal video from the pastor or event organizer generates anticipation and makes congregants more likely to attend. And with follow-up video reminders for those who’ve RSVP’d, you can ensure high attendance and participation.
- Connecting with and Encouraging New Believers
For those who’ve recently said "yes" to Jesus, a personalized video message from church leadership can provide encouragement and guidance for their spiritual journey. This is an opportunity to offer next steps, such as upcoming classes, small group opportunities, or resources to support their new faith walk, reinforcing the connection with the church.
- Teasing Upcoming Sermon Series
Build excitement for your next sermon series by sending a teaser video to your congregation. Share a brief message about the theme and why it’s important, giving members a sneak peek that generates anticipation and encourages attendance. This can be especially effective in major seasons like Easter or Christmas.
- Sending Urgent Announcements
In times of emergency or urgent changes, video messaging can provide a clear and immediate way to inform your congregation. Whether it’s a weather-related service change or an urgent prayer request, video messaging adds a personal touch that is both informative and reassuring.
How it Works in Gloo
Using Gloo’s Video Messaging feature is simple and intuitive. Here’s how to get started:
- Log in to your Gloo account and navigate to the messaging section.
- Select the Video Messaging option.
- Record your video directly from your phone or upload a pre-recorded video.
- Personalize your message and send it to individuals or groups.
It’s that easy! With just a few clicks, you can send a personal video message that reaches your congregation where they are. Whether at your desk or on the go, Gloo’s mobile-friendly platform makes connecting with your congregation seamless.
Why Gloo+ is the Next Step for Your Church
Gloo+ isn’t just about video messaging—it's designed to be the ultimate communication and engagement tool for your ministry. Along with video messaging, Gloo+ offers a variety of tools to help you engage more effectively with your congregation, including sermon kits, the New Movers program, and personalized outreach opportunities.
Here’s why upgrading to Gloo+ is the right move:
- Unlimited Groups: Keep your congregation organized and engaged with no limits on communication.
- Access to Powerful Tools: From sermon kits to Workflows, Gloo+ offers everything you need to manage and grow your church community.
- Enhanced Engagement: Tools like Video Messaging help you create deeper connections, ensuring your messages are more than just communication—they’re relationship-building moments.
Ready to get started? Upgrade to Gloo+ today and transform how you communicate with your church members. Whether it’s welcoming guests, sending devotionals, or promoting events, video messaging can help you make a lasting impact. Click here to upgrade or learn more about how Gloo+ can help your entire staff.