The Next Gen Called and They Aren’t Answering Your Emails

As the landscape of communication evolves, one thing has become increasingly clear: traditional methods like emails just aren't cutting it when it comes to engaging the next generation. In fact, they might be missing your emails altogether. 

So, what’s the answer? 

Texting. 

The next generation of church members is calling out for more meaningful, convenient connections, and they’re doing it through their smartphones. If you want to reach them, it's time to answer with the communication method they prefer.

Why Traditional Communication Methods Are Missing the Mark

Emails, phone calls, and even physical bulletins have long been the go-to methods for church communication. But when it comes to the younger generation—those who have grown up with smartphones in hand—these methods often fall short. With overflowing inboxes and busy schedules, emails can easily get lost in the shuffle or, worse, marked as spam. Younger people crave immediacy and convenience, something that traditional methods just don’t provide.

Why Texting is the Future of Church Communication

Texting, on the other hand, hits the sweet spot. In 2024, nearly 97% of Americans own a cellphone, and for the younger generation, texting is by far the most preferred way to communicate. It’s quick, personal, and, most importantly, it’s where they already are. Consider this: most young adults have their phones within reach nearly 24/7. By sending a text, you’re not just reaching them—you’re engaging with them in a way that feels natural and convenient.

Texting: The Key to Engaging the Next Generation

Texting allows for instant communication, and its casual nature makes it easy for younger generations to respond. Whether it's sending out event reminders, sharing devotional content, or simply checking in, texts create a personal connection that emails and other methods struggle to achieve. Texting isn’t just a tool for outreach; it’s a gateway to meaningful, ongoing engagement.

For church leaders who are already using Gloo’s texting platform, this is an opportunity to maximize your outreach efforts. If you’re not yet in the habit of using texting as a primary communication tool, now is the perfect time to start. Our platform is designed to make this transition seamless, offering features like broadcasting and group creation that can help you target your messages and keep them relevant.

Making the Shift: How Gloo Can Help

If you’re new to the idea of texting for church communication, Gloo’s platform is the perfect place to start. It’s free, user-friendly, and packed with features that make communication with the next generation easier than ever. Whether you’re looking to send out a quick blast to remind your youth group of an upcoming event or want to create a more personalized approach with segmented groups, Gloo has you covered.

By embracing texting as your primary communication method, you’re not only keeping up with the times—you’re also ensuring that your message resonates with those who matter most: the next generation. Don’t let your emails go unanswered; meet the younger members of your church where they are, and start engaging with them in the way they prefer.