What if you could reach 50 new families every month?
It can feel like email and social media are the go-to methods for outreach. However, direct mail still holds a unique power, especially when it comes to welcoming new movers to your community. At Gloo, we understand the importance of making a lasting first impression, which is why our Gloo+ premium membership includes the New Mover Program—designed to help you connect with people who are actively searching for a new church home.
Why Direct Mail Works So Well
Direct mail has a personal touch that digital communication often lacks. A welcome postcard in someone’s mailbox feels tangible and thoughtful, making it a great way to introduce your church to new families. These postcards can easily stand out among bills and advertisements, offering a warm invitation to a new community.
With the New Mover Program, your church can automatically send personalized postcards to new movers in your area every month. This approach is proven to be effective because new movers are often looking for ways to integrate into their new community, including finding a church that feels like home. Your invitation could be just what they need to take that first step.
The Power of Personalization
Each postcard isn’t just a generic invitation—it’s personalized. You can include a warm welcome message, invite them to an upcoming service or event, and even add a QR code that links to a prayer request form. This small touch can make a big difference, as it shows that your church cares about them as individuals, not just as potential attendees.
The QR code is an especially powerful tool. It offers new movers an easy and pressure-free way to connect with your church. By simply scanning the code with their smartphone, they can submit a prayer request, allowing them to engage with your community before they even step through your doors. This entry point can be crucial in building a relationship that feels genuine and welcoming.
Ease of Use for Church Leaders
We know that church leaders are busy, which is why we’ve made the New Mover Program as simple as possible. With Gloo+, all you need to do is select the area you want to reach and the number of new movers you want to send postcards to. We handle the rest—printing, mailing, and ensuring your message gets delivered to the right people.
This means there’s no extra workload for you, but the impact is significant. When new visitors come to your church for the first time, they already have a positive impression of your community because of the personalized postcard they received. This kind of thoughtful outreach makes them feel welcomed and valued, increasing the likelihood that they’ll return.
Why Church Leaders Love the New Mover Program
Church leaders who use the New Mover Program love how it helps them connect with their community in a meaningful way without adding to their already full plates. It’s a proven strategy that not only brings new visitors through your doors but also fosters a sense of belonging from the very beginning.
By integrating direct mail into your outreach efforts, you’re not just inviting people to church—you’re welcoming them into a community. And with Gloo+, this process is easier than ever, allowing you to focus on what truly matters: building relationships and growing your church family.
If you haven’t tried our New Mover Program yet, now is the perfect time to start. Let us help you make those important first connections with the new families in your neighborhood, and watch as your church community grows stronger and more vibrant.